Our Story
Whale Free started with two mates, a beaten-up 4WD, and a shared frustration with overly filtered travel content. After a particularly epic (and slightly chaotic) camping trip along Australia's east coast in 2020, we decided the world needed more honest adventures.
Our mission is simple: reconnect Australians with their wild backyard through authentic outdoor experiences. We believe the best memories happen when plans go sideways, phones lose signal, and you have to figure it out as you go.
Today, our team of passionate explorers, marine biologists, and outdoor enthusiasts create content and curate experiences that celebrate Australia's natural wonders.
Our Values
Authentic Adventures
We believe in real experiences with real challenges and real rewards. No filters, no pretense.
Environmental Stewardship
We're committed to preserving the wild places we love through sustainable practices and education.
Community Connection
We foster a community of like-minded adventurers who share knowledge, stories, and trails.
Local Knowledge
We celebrate Australia's unique landscapes and the traditional custodians who've cared for them for thousands of years.
Our Commitment to Sustainability
We believe that adventure and conservation go hand in hand. That's why we pledge 1% of our profits to marine conservation efforts and partner with local conservation organizations across Australia.
All our adventures follow Leave No Trace principles, and we actively work to educate our community about sustainable outdoor practices. We're not perfect, but we're committed to doing better each day.
Meet Our Team
Our diverse team of adventurers, conservationists, and outdoor enthusiasts are united by a common love for Australia's wild places and a desire to share them with others.